SSBN was founded with the strong belief that there was a need for a vehicle for marketing the vast and diverse craft traditions of India and thereby help fulfil the need to provide and sustain employment.
"We blend traditional craft techniques with contemporary designs to bring aesthetic and affordable products to today's consumers."
Our endeavour is to provide customers with crafted products which help support and encourage good craftsmanship.
Our products are sourced from all over India. SSBN works closely with artisans by providing various inputs including design, quality control, access to raw materials and production coordination.
The vision continues to be to maximize the handmade element in our products, whether it is handwoven textiles, hand block printing, hand embroidery or handcrafting home products.
Supporting artisans by providing sustainable employment opportunities across rural India.
Preserving diverse craft traditions through contemporary design interventions.
Creating aesthetic products that are affordable and environmentally conscious.